Nockta, a dynamic marketing agency, is at the cutting edge of new ideas in marketing. They create custom marketing plans for companies that want to improve their online presence. Based in the lively city of Montreal, Nockta is known for its creative and scientific approach to digital marketing, distinguishing itself as a leader in the marketing agency sector.
Can you still recall the early beginnings of your business?
“In early 2023, we established our digital marketing agency, Nockta. Even though this business model is common, I've noticed a big problem. In many marketing businesses where I've worked, the relationship between the agency and the client is far from ideal. The interests of the client and the agency usually don't match, leading to bigger issues down the line. That's why I decided to create an agency where the main goal is to align the interests of the client and the agency from the start. This approach has worked well for us so far.”
In comparison to your competitors, what are the main factors setting your business apart?
“Everybody can do development, design, ads etc. What sets us apart is that we focus on aligning interests with our clients. This creates the foundation for a successful and goal oriented relationship. “The client” and “The Agency '' then become strategic business partners. Furthermore we are a team of entrepreneurial minded individuals that our clients like to have on their side.”
When did you decide to protect your brand?
“First reason emerged as we came in contact with another company that shares a similar brand name. We were worried that they would bother us in the long run, so we wanted to protect ourselves right away. On top of that, after registering our first trademark, we noticed more businesses with similar names that were operating in the same industry, which could significantly influence our google search performance. So we wanted to have an advantage in case of a dispute.”
Why did you choose Trama for your brand protection needs?
“I discovered Trama while researching trademark services for another business idea in the United States. Trademarks can be a significant expense for a startup in its early stages, and with limited funds, one must carefully consider where to allocate resources ranging from $500 to $1500. In my case, I had specific reasons to trademark, so I decided to invest in brand protection. However, I was apprehensive about the potential challenges, such as rejection or additional office actions, which could become a significant concern for our startup.”
“What impressed me the most about Trama was their free brand check service, which was a significant game-changer for me. Additionally, the entire experience was remarkably smooth. When it came to registering Nockta's brand in Europe, I opted for Trama without hesitation and would definitely recommend their services to others.”