Stories of our clients: Senvi

“The idea for Senvi came after I helped out at a corporate wellness expo in London,” the founder shares. “I spoke to dozens of companies that all had one thing in common: they were searching for practical solutions to support the mental and physical health of their employees.”

Already a strong advocate for stretching and mobility (and well aware of the long-term effects of neglecting them), the founder began to imagine a solution tailored not to general wellness, but to very specific workplace needs. “If you’re sitting at a desk for eight hours a day, your hips and shoulders need completely different care than someone who stands all day,” they explain. “So the idea was to tailor routines based on your working posture.”

But it didn’t stop there. “People also asked for help managing mental health,” they recall. Drawing from years of personal practice with breathing exercises, they developed a feature offering simple, daily audio routines—just one per day—to help users find calm without an overwhelming amount of choices. After nearly a year of development, Senvi officially launched on both Android and iOS, offering a stress-free way to feel fresher in less than 20 minutes a day.

“What really sets Senvi apart is our focus on your work posture,” the founder says. “You spend a third of your life working, so shouldn’t your wellness routine take that into account?” Whether you’re dealing with tight shoulders from desk work or lower back strain from long hours on your feet, Senvi targets those specific stress points while still delivering a holistic, full-body approach.

Another standout feature? Accessibility. “If your company signs up, everyone gets access for free. And if you're paying individually, our yearly plan is less than the price of a monthly coffee.” It’s wellness without the luxury price tag.

“It wasn’t immediate,” the founder admits. “But once we landed on a logo we really loved, we knew we had to protect it. It’s the visual anchor of our brand, and it is especially important when you're launching on app stores where first impressions matter.” Their distinctive logo wasn’t just about aesthetics; it reflected the brand’s philosophy of growth, balance, and transformation in both mental and physical health.

“Once we had the logo, we started looking into trademark registration,” the founder says. “We found Trama through online reviews and started with their free lawyer’s check.” Originally, they had planned on a different name for the app, but a conflict was flagged during the initial review.

“That’s when we realized we needed to pivot,” they explain. “And when we came up with the name ‘Senvi,’ Trama was gracious enough to refund the earlier negotiation fees. That meant a lot to us.” From there, the experience only got smoother. “Everything about the process was simple. As a small business owner, you're stretched thin, so being able to quickly upload your documents, sign off on the steps, and forget about it until you get your certificate? That’s gold.”

Senvi isn’t just another wellness app. It’s a thoughtfully built tool designed to meet people exactly where they are: at work, under pressure, short on time. With a focus on tailored routines and minimal stress, Senvi carves out space for physical and mental recovery in the middle of the workday grind.

And by securing its brand identity with the help of Trama, Senvi can grow with confidence—knowing its name, logo, and mission are protected as it expands its reach and impact.

Senvi was born after its founder saw a gap in workplace wellness while attending a corporate expo in London. Realizing that most apps failed to target the physical stress caused by specific work postures, they created a solution tailored to users' daily routines—with a mental health element built in.

Senvi tailors its routines to your job’s physical demands—whether you sit, stand, or do a mix of both. The app also limits overwhelm by offering just one daily breathing exercise, keeping things simple and effective. Plus, its affordability makes it accessible for both individuals and entire companies.

Senvi’s founder discovered Trama while researching trademark protection online. The fast, human, and helpful support—along with a smooth, low-stress process—won them over. The team even helped navigate a name change without extra cost, making Trama the ideal partner for a time-strapped startup.