Written by Jan Buza
Co-founder of Trama
There isn’t a straightforward way to achieve global registration, since broad international coverage requires registration in each country where you need protection.
The most efficient approach for multiple jurisdictions is the Madrid System (WIPO), which allows a single application to designate 130+ member countries simultaneously and reduces ongoing management complexity. Where the Madrid System does not cover a target market, direct national applications are required.
A practical starting point is to identify the markets where you are commercially active or at most risk of brand copying, register in those first, and expand over time. Full global coverage is rarely necessary and is expensive to maintain.
Plan your international trademark strategy with Trama; free initial consultation available.
Is it better to register trademarks in more countries at once or could this be done in a staged way?
In which countries should I register the trademark to sell globally?
Should I get a trademark when my business expands to a new country?
Do I need to get a trademark in China if I export my products from there?
If I register a trademark in the US, can I still sell my products in the UK with the US trademark?
Does the cost of trademark registration vary between countries?
Our team of experienced trademark attorneys is here to help you! Simply send us an email outlining your request and we'll be happy to assist you.
