
From Kimono, through #KimOhNo, to Skims: A branding nightmare for Kim Kardashian
#KimOhNo became a symbol of the backlash to Kim Kardashian’s attempt to register a trademark for her new line of shape wear, Kimono.
Detailed overview of the recommended Nice classes of goods and services for your business in the field of Clothing apparel
Please select the industry and specific sector which best describe your business
Industry
Sector
Includes:
The estimated cost for a trademark registered in all classes recommended above.
Slovak Republic
€320
Czech Republic
€460
European Union
€1,230
United States
€745
#KimOhNo became a symbol of the backlash to Kim Kardashian’s attempt to register a trademark for her new line of shape wear, Kimono.
Fashion is one of the biggest industries in the world. Global market value of the clothing industry was set to $1.7 trillion dollars in 2021 and expected to enjoy a 6.1% growth to $1.95 billion dollars in 2022-2023 according to two different research reports by Euromonitor and McKinsey [1]. This article highlights why trademark registration is of a crucial importance for fashion retailers.
“Testing how the garment fits, testing how comfortable it is to wear and testing how well the fabric holds up in the long term are all things that Shein and the like skip to churn out clothes at the rate that they do. Sweatshops and slave labour allow them to sell the garments for the prices that they do. We do things differently” Read the full story of Vanessa Jones, the founder of Sl’eau, another inspiring brand protected by Trama that brings quality and craftsmanship back to the fashion industry.
All goods & services are categorised into 45 Nice classes
The selection of classes defines the scope of trademark protection
Tailor-made selection of relevant classes for all our clients