Should I start by registering the trademark in one country and then add more, or do all at once?

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Written by Tomas Orsula

Senior Trademark Attorney

Deciding whether to register a trademark in one country and then expand to others or pursue registration in multiple countries simultaneously depends on various factors and considerations.

One approach is to start by registering the trademark in one country and then gradually expand to additional jurisdictions. This can be a prudent strategy if you have limited resources or are initially focused on a specific market. By registering in one country first, you can secure protection for your trademark in that specific jurisdiction, allowing you to establish your brand and assess its performance before investing in registration in other countries. This sequential approach enables you to manage costs more effectively, spreading them out over time as your business grows.

On the other hand, registering the trademark in multiple countries simultaneously offers several advantages. Firstly, it provides immediate protection for your brand across multiple jurisdictions, reducing the risk of potential infringement and ensuring consistency in brand recognition. Simultaneous registration also helps establish a unified brand presence and can facilitate business expansion plans. It avoids the need to amend or adapt your trademark in the future to meet the specific requirements of additional countries.

Ultimately, the decision should consider your specific circumstances, including your business objectives, available resources, and the countries you plan to operate in or expand into.

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