What is the best way to protect all of the different variations of our logo?

Photo of Tomas Orsula

Written by Tomas Orsula

Senior Trademark Attorney

In some jurisdictions, e.g. the UK, you can apply for a series mark, which can include multiple versions of your logo. However, these versions should vary only in non-substantial changes, such as one being colourful and one in black-and-white. In the US, submitting only the black-and-white version is sufficient to protect the colourful versions as well.

However, if you have multiple logos, the only way to protect them all would be to file a separate application for each of them. Since this can dramatically increase the cost of registration, we often recommend business owners choose the variation of the logo they use the most.

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