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Does a logo trademark protect all versions of the logo?

Written by Jan Buza

Co-founder of Trama

A logo trademark protects the specific version submitted in the application. If someone uses an identical copy of that version, the registration provides clear grounds to act.

For versions that are different but confusingly similar in overall impression, the registration also provides grounds, since the comparison is based on whether the average consumer would confuse the two. Minor variations such as a different color scheme do not take a copycat outside the scope of infringement.

Significantly different versions of the logo, however, may not be covered. If your logo evolves substantially over time, a new application should be filed for the updated version.

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