Does logo registration offer any benefits over word trademark registration?

Photo of Jan Buza

Written by Jan Buza

Co-founder of Trama

Logo registration offers specific benefits over word trademark registration by providing protection for the visual elements and design of your brand.

Registering your logo ensures exclusive rights to its unique visual representation, preventing others from using a similar logo that may cause confusion or dilute your brand's identity. A distinctive logo enhances brand recognition, helps your business stand out in competitive marketplaces, and allows for flexibility in branding. Logo registration also supports licensing opportunities and brand extensions. While word trademark registration protects your brand name, logo registration adds an extra layer of visual identity protection.

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