Back to Trademark ownership

What are the advantages of registering a trademark under our business name?

Senior Trademark Attorney

Registering your trademark under a single business is the most practical arrangement for day-to-day operations and long-term management. This is because of a couple of things:

Enforcement is cleaner because the enforcing party and the owning party are the same. Licensing and commercial agreements reference the trademark owner directly without the additional layer of an individual's personal details. Business sales and restructuring are simpler because the trademark moves with the company rather than requiring a separate personal assignment.

Related questions

How to maximise chances of a trademark registration success?

Skill, experience and attention to detail play an essential role in mitigating the potential risks that could impede a successful trademark registration. Given the non-refundable trademark application fees, relying on a trusted expert can provide applicants with an economic benefit in addition to the peace of mind.

Global Trends in Trademark Registration in 2022

In 2021, the IPO received a record 196,639 trade mark applications, a 43.5% increase from 2020 which was the previous record year for trade mark applications [1]. Both the number of applications and trade marks registered have been consistently rising since 2011. As the numbers continue to grow in 2022 we can observe a number of trends that continue to influence the world of IP rights.

12 good reasons for software companies to register a trademark

There is a myriad of reasons why trademark registration is of a crucial importance for software companies. This article presents a concise summary of 12 key reasons why every developer of software solutions should think about registering for a trademark.