Is there any difference between lowercase/uppercase in trademark name registration?

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Written by Igor Demcak

Founder & Trademark Attorney

No, typically, the choice of letter case doesn't influence the likelihood of successful trademark registration.

Occasionally, resemblances between specific letters in certain typefaces, such as the lowercase 'l' and the uppercase 'I', might introduce an added layer of interpretation that could lead the examiner the accept the mark. Nevertheless, these occurrences are very rare. The decision regarding the letter case is primarily seen as a matter of style and therefore holds limited potential to impact the overall distinctiveness of the trademark significantly.

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