Back to Logo vs name trademark

What is a word mark?

Written by Jan Buza

Co-founder of Trama

A wordmark is a trademark that protects a word, name, phrase, or combination of letters and numbers in all visual representations.

A wordmark protects the text itself, not its appearance. Owners may use any font, color, or size, as protection applies regardless of presentation. However, this protection is limited to the word, so if a competitor copies only the visual design of their logo without using the exact wording, a wordmark alone may not be enough to enforce rights.

Wordmarks are the most common trademarks for brand names, product names, slogans, and taglines.

Related questions

Trademark perspective on NFTs: New, Fabled and Thrilling

$40 billion estimated market value and 1,000+ fold increase in the number of trademark applications. Those are some of the breathtaking facts about non-fungible tokens (NFTs) that have captured substantial attention from the public, regulators, established brands and last but not least, IP specialists. This article presents a trademark perspective on NFTs, exploring this novel phenomenon and emerging issues.

NBA stars are using NFTs to expand their personal brand

According to the Growth Trend Analysis and Forecast Report by MarketDecipher, the sports memorabilia market size will be US$26 billion in 2021, with NFT sports collectables currently estimated at US$1.4 billion, which is estimated to double its market size at a 100% growth rate and reach 2.6 billion in 2022. As a result, many professional NBA athletes such as Kevin Durant and King James LeBron are not missing an opportunity to further develop their personal brands by offering fans new ways to connect with them through ownership of unique digital assets.

Taylor Swift's brand strategy: song lyrics as trademarks

Immensely famous pop star Taylor Swift does not only hold countless number of awards and musical praise, but also an impressive portfolio of trademarks. As she continues to trademark her most popular phrases, she ensures the continuous growth of her brand and her legacy.