Written by Jan Buza
Co-founder of Trama
In most jurisdictions, no. You can file a trademark application for a logo before it has been used commercially. This is useful for businesses that want protection in place before launching.
The US is the main exception because applicants without prior US commercial use must file on an "intent to use" basis and are required to submit evidence of actual use before the registration can be finalized. Commercial use in the US market must begin within a set window after the application passes examination.
Does the choice of font impact the registration of a word mark?
What colour version of the logo should I choose when registering a trademark?
If my logo includes text, is the text also protected by the trademark?
Is there a way to update our trademark registration if we decide to alter our logo?
Should I trademark my logo, name and slogan at the same time?
I have a brand logo and name, do I need two trademark applications to protect my brand?
What requirements must a mark meet to be eligible for registration?
Our team of experienced trademark attorneys is here to help you! Simply send us an email outlining your request and we'll be happy to assist you.
