Back to Logo vs name trademark

I still have to create the logo and I would rather have the business name secured before I begin doing so. Can you advise in terms of trademark strategy?

Senior Trademark Attorney

File a wordmark application for the name now. This establishes a priority date for the name immediately, giving you protection against anyone who files a similar mark after your filing date. You can do this before the logo exists.

Once the logo is finalized, file a separate figurative mark application for it. The two registrations cover different things: the wordmark covers the name in any form, and the figurative mark covers the specific visual design. This phased approach is practical and common.

Start your wordmark application with a free lawyer's check with Trama.

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