If I register a logo trademark, will my brand name be protected as well?

Photo of Jan Buza

Written by Jan Buza

Co-founder of Trama

When you register a logo trademark, the protection typically extends to the visual representation of the logo itself. While the brand name may be incorporated within the logo, the protection of the logo trademark does not automatically extend to the standalone brand name.

To ensure comprehensive protection for your brand name, it is advisable to separately register it as a word mark or combination mark. This provides distinct trademark protection specifically for the textual representation of your brand name, independent of the logo.

By registering the brand name as a word mark or combination mark, you establish exclusive rights to use that specific wording or combination of words in connection with your goods or services. This allows you to enforce those rights and prevent others from using a confusingly similar name for similar goods or services.

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