What does a logo trademark protect?

Photo of Igor Demcak

Written by Igor Demcak

Founder & Trademark Attorney

A logo trademark provides legal protection for the visual representation or design element that serves as a distinctive identifier of a particular brand, company, or organization. It is a form of intellectual property right that grants exclusive rights to the owner of the logo, preventing others from using a similar or identical logo in a way that could create confusion among consumers.

One of the primary purposes of a logo trademark is to establish a unique brand identity. A well-designed logo serves as a recognizable symbol that represents the goods or services provided by a business. By registering a logo as a trademark, a company can prevent others from using a similar design that may lead to confusion in the marketplace. This protection allows businesses to differentiate themselves and build a distinct brand image, fostering consumer trust and loyalty.

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