Written by Jan Buza
Co-founder of Trama
Generally, it's recommended to start trademark watching right after you file your trademark application. While your mark is undergoing assessment, you are already entitled to certain rights and can, for example, oppose trademark applications filed after yours.
However, trademark watching is an ongoing investment, and it's possible to pay a watch subscription for several months only to have your trademark rejected by the IPO. Some applicants, therefore, choose to wait until their trademark is fully registered to sign up for a service. It certainly is an option if you accept you aren't fully protected during the time between filing and registration.
If you are on the fence, what can help with the decision is a professional assessment of your chances of successful registration. If the risk of rejection is low, you can proceed with trademark watching right away.
Can I transfer the trademark to be owned by my company once it is registered?
Does upper/lower case make any difference in trademark registration?
Do I have any advantage when applying for a trademark if I already have one in another country?
Do I need to run my business in the selected country to register a trademark there?
Can trademarks be filed on behalf of foreign-domiciled trademark applicants?
What is the process of getting a worldwide trademark for my brand?
Would adding a logo to a trademark application increase the chances of a successful registration?
How does the USPTO act in case of a likelihood of confusion?
What does BREXIT mean for UK trademark validity in Europe and vice versa?
A US trademark is valid for 10 years; are there any other costs or annual fees during that period?
As a brand we have several variations of our logo, how do we protect them all?
Can I submit an Amazon store screenshot as a trademark specimen?
Our team of experienced trademark attorneys is here to help you! Simply send us an email outlining your request and we'll be happy to assist you.
