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My Amazon brand is not distinctive enough. How can I proceed to register it as a trademark?

Written by Jan Buza

Co-founder of Trama

If your brand name isn’t distinctive enough for registration, the quickest and simplest workaround is to file a figurative trademark (logo) instead. A logo incorporating a distinctive visual element can pass where the name alone would not, since the visual component adds distinctiveness to the overall mark.

If you take this approach, ensure your Amazon listings also display the logo consistently alongside the brand name, so the registered mark matches what consumers and Amazon see in commerce. Verify your brand's eligibility with a free lawyer's check with Trama.

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