Specifics of EU trademarks

The European Union makes trademarking in Europe streamlined and straightforward by allowing registration through the EUIPO - a single intellectual property office governing all the member states. However, should all EU businesses register with the EUIPO? Are there any complications they should be aware of? Are there benefits of having a national-level registration?

We have compiled the answers to these and other common questions about EU trademarks below.

Frequently asked questions

Poses and gestures that have become registered trademarks

Celebrities have come up with a new way to promote their brands by trademarking the poses and gestures that have become their personal signatures. This article presented a brief overview of some of the most renown poses and gestures that have become registered trademarks, supporting the brand performance.

Should you trademark your domain name?

Intellectual property of a brand does not end with its name or logo, but can also cover domain name. If you want to reinforce your brand name and ensure visibility of your business online, you should consider trademarking your domain name.

Stories of our clients: Natural Health Store

Adversity gives rise to greatness. The very idea to launch Natural Health Store came from facing the risk of redundancy. Nowadays, this family-owned business has created brand recognition worth protecting.