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Do I need to monitor my trademark globally?

Senior Trademark Attorney

No, you probably don’t need global monitoring. Very few brands do. The scope of monitoring should reflect where you are commercially active and where you hold trademark registrations, since those are the markets where you have enforceable rights and where infringement poses the most direct risk.

Before deciding on which jurisdictions to include in your monitoring, you should investigate where you operate commercially, where you hold registered trademarks, and where counterfeiting or brand copying is most prevalent in your industry. Social media and online marketplaces are inherently global channels and warrant broader monitoring regardless of where your trademarks are registered.

Starting with your primary markets and expanding monitoring coverage as the business grows is a practical approach.

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