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If someone tries to trademark a similar logo, will a trademark monitoring service let me know?

Written by Jan Buza

Co-founder of Trama

Yes, you will be notified if the service is checking for similar figurative marks in your relevant jurisdictions. Monitoring services use image similarity algorithms to assess whether newly filed logo trademarks are visually similar to yours, along with a filter that determines whether the mark is a serious threat based on which classes/goods and services it’s filed in.

The quality of figurative mark detection varies between providers depending on the sophistication of the image search algorithm. When evaluating a service, confirm how figurative marks are searched and whether the similarity criteria can be configured.

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