Written by Jan Buza
Co-founder of Trama
E-commerce is a distribution method rather than a product category, so the right class depends on what your e-commerce business sells or provides.
If you sell physical goods under your brand, the relevant classes are the goods-specific ones corresponding to your products. If you operate a marketplace selling multiple brands' products, Class 35 (retail services) covers that activity. If you provide technology or platform services underlying the e-commerce operation, Class 42 (IT and software services) is relevant. If you sell digital content or provide subscription services, Classes 41 or 42 may apply depending on the nature of the content.
For most e-commerce businesses, the starting point is identifying the primary commercial offering and selecting the class that covers it directly. Not sure which applies? Get a free class recommendation with Trama.
Why do I need to list goods and services on my trademark application?
Does the price of trademark registration depend on the number of classes?
How should I choose classes of goods & services for my trademark application?
Does the risk associated with the registration increase with the number of classes?
How do I register a trademark for multiple goods or services?
How can I know that I've opted for the proper classes of goods and services?
How many classes of goods and services do I need to protect a mobile app and SaaS website?
If my trademark application gets dismissed, do I lose the fee?
If my trademark is pending can I access the full scope of Amazon Brand Registry benefits?
Can I use a PO Box as the official address on my trademark application?
Our team of experienced trademark attorneys is here to help you! Simply send us an email outlining your request and we'll be happy to assist you.
