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I have trademarked the logo in Australia as the words alone were deemed too descriptive. Would this be the case in other countries as well?

Senior Trademark Attorney

Not necessarily. Your examination results in Australia reflect only the standards of the Australian IPO; other IP offices apply their own criteria. A mark considered too descriptive in Australia may pass in a jurisdiction with a more liberal approach to distinctiveness, and may face similar issues in one with equally strict standards.

The safest approach when filing in new jurisdictions after a descriptiveness issue in one country is to file the logo mark rather than the wordmark, at least initially. If the wordmark's prospects in a new market appear stronger based on local standards, it can be filed separately alongside the logo application.

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