Trademark basics

A trademark's main purpose is to protect your brand from infringement and misuse and to signal the source of goods to consumers who might be confused by similar brands. Most businesses know this, but they may not know how costly the process is, how long registration takes, whether registration is global, which countries to choose before registering, and more.

We have put together the answers to the most important trademark questions below. Make sure to also check out our Trademark Q&A to learn more about trademarks and brand protection.

Frequently asked questions

Brand protection and music festivals: the case of Coachella

Ghana’s music festival Afrochella is accused of trademark infringement in a lawsuit filed by organizers of Coachella Valley Music and Arts Festival. This is not the first Goldenvoice, the company behind Coachella, have appeared in headlines for enforcing its trademarks, showing that music festivals are just as adamant about their intellectual property rights as any other brand.

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Amazon brand registry and trademark requirement

In May 2017, Amazon introduced its Brand Registry with the goal of enhancing the protection and performance of brands selling on Amazon. Registered trademark is one of the key requirements for enrolling in this program. This article reviews the main benefits as well as provides an overview of the trademark registration process necessary to benefit from the advantages offered as part of Amazon Brand Registry.

12 good reasons for creators of PC games to register a trademark

There is a myriad of reasons why trademark registration is of a crucial importance for creators of PC games. This article presents a concise summary of 12 key reasons why every creative that opens up the realm of fantasy should think about registering for a trademark.