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What’s the difference between trademark monitoring through Trama and what the trademark office provides?

Founder & Trademark Attorney

Only some IP offices provide monitoring functionalities, and even then, these are limited options. Most simply publish new applications in a public register that you can search manually. Some, including the EUIPO, notify holders of earlier marks when there’s a mark confusingly similar to yours in the process of registration. These notifications are useful but inconsistent and limited to the register.

On the other hand, Trama's monitoring service covers trademark and business registers, but also extends to social media platforms, e-commerce sites, and other channels where brand infringement commonly occurs. It does so on a recurring, monthly basis and sends alerts when potential conflicts are identified, giving you ample time to act against infringement.

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