Commercial Impression

In trademark law, "commercial impression" refers to the overall impression or perception that a trademark creates in the minds of consumers. It is the overall look, sound, or meaning of a trademark that consumers are likely to remember and associate with a particular product or service.

The commercial impression of a trademark is assessed by considering all of its elements, including its words, letters, design, colors, sounds, and overall appearance. The test for determining whether two trademarks create a similar commercial impression is whether an ordinary consumer, based on their recollection of one mark, would be likely to be confused or deceived upon encountering the other mark in the marketplace.