Trademark Bidding

Trademark bidding, also known as keyword advertising, is a practice where a business purchases advertising space on search engines using keywords that include another company's trademark or brand name. The goal is to drive traffic to their own website when a user searches for the other company's trademark or related terms. Trademark owners often view this practice as infringing on their trademark rights, as it may confuse consumers and lead them to believe that the advertiser is affiliated with or endorsed by the trademark owner. In some cases, it may also dilute the strength of the trademark by reducing its ability to identify a single source of goods or services.