Trademark Dilution

Trademark dilution is a type of trademark infringement that occurs when a third party uses a trademark that is identical or similar to a famous trademark, in a way that diminishes the distinctiveness or uniqueness of the famous trademark.

Unlike traditional trademark infringement, which requires a likelihood of confusion, trademark dilution does not require that the third party's use of the mark be likely to cause confusion among consumers. Instead, the focus is on the harm caused to the famous trademark's distinctive reputation and the likelihood of dilution.