Phonetic Similarity

Phonetic similarity in trademark law refers to the degree of resemblance between two or more trademarks in their pronunciation or sound. This includes elements such as the spelling, pronunciation, and cadence of the trademarks that are likely to be noticed by consumers.

When assessing the phonetic similarity between trademarks, trademark offices and courts consider various factors such as the overall impression created by the trademarks when pronounced, the degree of similarity or dissimilarity in pronunciation, and the level of attention of the relevant consumers. They also consider the similarity of the goods or services for which the trademarks are used, as well as the likelihood of confusion that may arise as a result of the phonetic similarity between the trademarks.

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