Importance of brand for fashion retailers

Insights, key indicators and case studies that inspire creators of fashion trends.

Hero - fashion industry

Key indicators on the importance of brands

A cross-sectional survey with a representative sample of 10,000 consumers was used to assess the consumers' attitudes towards the extent to which a brand influences their purchase behaviour and their willingness to pay premium prices.

  • 28

    Perceived importance of brand

  • 17

    Willingness to pay premium for brand

prada & LV

February, 20245 minutes read

PRADA and Louis Vuitton Fighting for Trade Mark Protection of Iconic Patterns

In the world of fashion, the name on the label often carries as much weight as the garment itself. Brands like PRADA and Louis Vuitton have built empires on their distinctive logos and renowned designs, becoming synonymous with luxury and style. However, recent EU trade mark application challenges highlight the difficulties even these fashion giants face in protecting their intellectual property assets.

Chanel bag

February, 20245 minutes read

Chanel Prevails Against WGACA in Luxury Fashion Resale Dispute

Chanel has emerged victorious in its six-year legal battle against luxury re-seller What Goes Around Comes Around (WGACA). The lawsuit initiated by Chanel centered on trademark infringement allegations against WGACA's use of a hashtag combining both company names to promote its Chanel items. The resolution of this case underscores the complexities surrounding luxury fashion resale and raises significant questions regarding trademark law and the rights of luxury brands.


January, 20245 minutes read

Family-Run Business Triumphs in Trademark Dispute Against Louis Vuitton

A small family-run business, L V Bespoke, has emerged victorious in a two-year trademark dispute against the luxury fashion giant Louis Vuitton. This David-and-Goliath case highlights the resilience of the legal system in ensuring fairness, even in disputes between smaller enterprises and corporate giants.


December, 20235 minutes read

Stories of our clients: Herisson

In the context of the fashion industry, the struggle against knock-offs and imitations is a constant challenge. In this interview, James, the Co-Founder of Herisson, shares insights into the pervasive issues faced by businesses operating in the North American market and discusses the significance of the proactive steps to protect unique brand assets.


December, 20235 minutes read

Nike Takes on Skiing company: A Battle Over Similar Logos

Among thousands of sports logos, few are as instantly recognizable and iconic as Nike's Jordan Jumpman logo. This powerful symbol, featuring basketball legend Michael Jordan in mid-air, has become synonymous with athletic excellence and the spirit of the game. Nike is prepared to take action against any company that dares to infringe on their brand assets, with most recent dispute revolving around Skiman's logo—a skier in action, a far cry from the basketball courts associated with Nike's iconic symbol.

chrome hearts

September, 20235 minutes read

Chrome Hearts vs. Shein: Trademark Infringement in the Fast-Fashion Industry

Аashion trends change at the speed of light, offering affordable and accessible clothing and accessories to consumers worldwide. However, the convenience and affordability of fast fashion come at a price for many luxury brands, who often find themselves battling issues like trademark infringement. One such legal battle has recently come into the spotlight, as the renowned luxury label Chrome Hearts takes on fast-fashion giant Shein. Chrome Hearts has filed a lawsuit, accusing Shein of trademark infringement and unfair competition, claiming that this has resulted in significant financial and reputational harm.


June, 20235 minutes read

Skechers vs Steve Madden: Trademark infringement and dilution of famous "S" marks

Footwear giant Skechers has found itself embroiled in yet another trademark dispute, this time against fellow shoemaker Steve Madden. The legal battle centers around Skechers' well-known "S" logo, which the company claims has been infringed upon by Steve Madden's use of a similar mark on its "Kennie" sneaker.


June, 20235 minutes read

Stories of our clients: Citron

“I wanted to make sure that when our customers see the Citron brand, they could be confident that it offered the quality they depended on.” Read the whole story of Citron from the perspective of its Founder & CEO, Sara Chemmaa, and learn how Trama protects this inspiring brand for kids and families who want to have stylish and functional mealtime products that get the job done.

Fashion - sewing supplies

May, 20233 minutes read

Katy Perry vs Katie Perry: Small Australian designer won dispute against US pop star

Trademark laws are designed to protect the intellectual property rights of individuals and businesses, regardless of their size or influence in the marketplace. This means that even a small business can take legal action to defend their trademark rights against bigger brands if they believe that their trademark has been infringed upon.


March, 20235 minutes read

Adidas drops opposition to Black Lives Matter's Three-Stripes design trademark

Trademark protection is crucial for companies to safeguard their brand identity, reputation, and prevent consumer confusion. Well-known brands often take proactive measures to monitor and enforce their trademarks and prevent others from using similar marks that could cause confusion among consumers. Contrary to its reputation when it comes to trademark enforcement, Adidas recently withdrew its trademark opposition against Black Lives Matter Global Network Foundation.

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