Insights, key indicators and case studies that inspire providers of professional services.
A cross-sectional survey with a representative sample of 10,000 consumers was used to assess the consumers' attitudes towards the extent to which a brand influences their purchase behaviour and their willingness to pay premium prices.
24
Perceived importance of brand
11
Willingness to pay premium for brand
There is a myriad of reasons why trademark registration is of a crucial importance for advertising companies. This article presents a concise summary of 12 key reasons why every creative that sheds light on others should think about registering for a trademark.
There is a myriad of reasons why trademark registration is of a crucial importance for real estate companies. This article presents a concise summary of 12 key reasons why every real estate agency should think about registering for a trademark.
