
Competitor bidding on your branded keywords? There’s actually a lot you can do about it!
Competitor bidding on branded keywords is more common than you may think. For disruptive companies that believe their products / services provide a significantly better alternative to incumbent competitors, it is this form of aggressive bidding which allows them to target their audience very effectively. Google in fact encourages this type of behaviour, claiming it opens up the choice for the end customer but let’s be honest, it mainly provides more revenue for Google.