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Trademark and IP-related news for the legal professionals

Insights, news and case studies that inspire fellow colleagues in the legal industry.

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Key indicators on the importance of brands

A cross-sectional survey with a representative sample of 10,000 consumers was used to assess the consumers' attitudes towards the extent to which a brand influences their purchase behaviour and their willingness to pay premium prices.

  • 24

    Perceived importance of brand

  • 11

    Willingness to pay premium for brand

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June, 20235 minutes read

Checklist: What are my chances of successful trademark registration?

Registering a trademark is a crucial step for businesses to protect their brand identity and prevent potential infringement issues. However, not all trademarks are registrable. To ensure a successful trademark registration process, it is essential to conduct a thorough evaluation of the mark's registrability. This article presents a comprehensive checklist that covers key factors to consider when assessing trademark registrability.

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June, 20235 minutes read

Conceptual Similarity in Trademark Infringement Cases: understanding core concepts and examination by courts

Trademark infringement cases often hinge on the concept of similarity, which includes visual, phonetic, and conceptual elements. While visual and phonetic similarities are typically easier to assess, the examination of conceptual similarity presents its own unique challenges. This article aims to shed light on the concept of conceptual similarity in trademark infringement cases, exploring how courts examine it and providing relevant examples.


May, 20235 minutes read

Navigating the Virtual Realm: UKIPO's trademark guidelines for virtual goods and services

The rapid advancement of technology has given rise to new forms of goods and services, particularly in the virtual realm. As a result, there has been a surge in applications for trade marks related to non-fungible tokens (NFTs), virtual goods, and services provided in the metaverse. In response to this trend, the UK Intellectual Property Office (UKIPO) has released guidelines to provide clarity on the classification of these goods and services for trademark purposes. These guidelines are essential for businesses operating in the virtual goods industry to navigate the trademark registration process effectively and protect their intellectual property rights.


May, 20235 minutes read

The definitive guide to trademark ownership: safeguarding your brand identity

Trademarks play a crucial role in protecting the distinctive identity and brand reputation of businesses and individuals alike. However, maintaining ownership of a trademark is not a guaranteed right. In this article, we will delve into the intricate world of trademark ownership and explore the various factors that can impact its status. From abandonment to infringement and voluntary transfers, understanding the potential risks and challenges associated with trademark ownership is vital for any organization or individual seeking to safeguard their intellectual property rights.

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May, 20235 minutes read

Trademark Tacking: opportunities and constraints of brand evolution

In the world of intellectual property, this legal doctrine allows savvy trademark owners to seamlessly update their marks while preserving the valuable rights associated with the original. However, to be successful, the modifications must be minimal and maintain the overall commercial impression of the original mark.

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May, 20235 minutes read

Strategies for trademark registration: common terms as source identifiers

Trademark law encompasses the protection of brand distinctiveness and identity. While trademarks conventionally rely on uniqueness, common terms can, under specific circumstances, acquire significance as source identifiers. This article explores how everyday words can become effective trademarks, examining factors such as secondary meaning, unique styling, arbitrary or suggestive associations, and niche industry connections.


May, 20235 minutes read

Acquired Distinctiveness: Turning a descriptive trademark into a distinctive brand

Trademarks that are considered too descriptive or generic are generally more difficult to register with the trademark office, as they do not inherently have the necessary level of distinctiveness to identify the source of goods or services. However, if the brand owner can prove that the trademark has acquired distinctiveness over time through extensive use in commerce, it may become eligible for registration.


May, 20237 minutes read

Drafting trademarks with ChatGPT: New Opportunities, Risks and Room for Improvement

In recent months, there has been a discernible increase in attention devoted to the subject of artificial intelligence (AI). Notably, the recent public release of GPT-4 has served to further amplify this interest and add to the ongoing debate surrounding the potential capabilities of AI in various fields. We are already seeing a vast array of examples of ChatGPT's perceived strengths and limitations in a variety of areas such as coding and content creation. Given the implications of AI for a range of industries and disciplines, it is clear that this technology will have far-reaching effects.


May, 20233 minutes read

Surnames as Trademarks: 3 Tips for family businesses

Many family businesses may choose to use their family surname in connection to the goods and services they are selling, making it a valuable asset worth protecting legally. By registering their surname as a trademark, a family business can prevent others from using their name in a way that could be confusing or misleading to consumers. However, it's important to note that registering a surname as a trademark can be a complex and sometimes contentious process, especially if there are other businesses or individuals with the same or similar name.


May, 20235 minutes read

Trademark Search: The essential step for protecting your brand

Trademark search is a critical step in the process of trademark registration, yet it is often overlooked by many individuals and businesses. Conducting a trademark search helps to determine whether your proposed trademark is available for use and registration, identifies any potential infringement issues, and can help you make informed branding decisions. Failing to conduct a proper trademark search can lead to costly legal disputes and delays in the registration process.

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