Insights, key indicators and case studies that inspire creatives that open up the realm of fantasy.
A cross-sectional survey with a representative sample of 10,000 consumers was used to assess the consumers' attitudes towards the extent to which a brand influences their purchase behaviour and their willingness to pay premium prices.
35
Perceived importance of brand
15
Willingness to pay premium for brand
A game that has been at the top of Steam's most wanted list, "The Day Before", has been going through a troubled period since its most recent delay was announced. Among some of the other controversies surrounding the game is the fact that the registration of the game's name does not belong to its developer, but to the creator of a calendar application.
For years, video game development has been one of the fastest-growing sectors of the entertainment industry, with more and more unique ideas brought forward by the efforts of a few individuals. The global number of gamers also continues to grow and is expected to exceed 3 billion by 2023, according to Newzoo’s Global Games Market Report for 2020. As this promising sector continues to prosper, starting game developers ready to enter the market should pay close attention to their intellectual property rights if they wish to avoid bigger legal troubles down the road.
A Kickstarter game project that's not yet released has already attracted the attention of IKEA's legal team because of the furniture store setting mixed with horrible monsters dressed in yellow vertical-striped shirts identical to those worn by IKEA personnel. Is this the case of legitimate trademark infringement or another attempt by a corporate giant to bully a small creator out of releasing an unrelated product?
Global market value of the gaming industry is estimated at $203 billion and is expected to increase up to $545.98 billion by 2028 [1]. Nearly two thirds of all adolescents and adults admit playing video games on at least one platform [2]. Thought-provoking insights in this article highlight the crucial role of brand protection through trademark registration in order to amplify the success of game developers!
“I could certainly score that goal, I can’t believe he missed!” Now, this is a thought everyone of us certainly has had and Null Boundaries Gaming, founded by Zacharia Hildreth, puts it to a real test - bringing VR game simulation to the public, allowing for a more immersed experience of what it actually feels like to be in the game! Read the full story of another brand protected by Trama - Null Boundaries Gaming.
Richard Ogden, the founder of Red Phantom Games, has devoted his professional life towards making great video games and we are thrilled to see the success of the upcoming game developed by this independent gaming studio - Gearshifters.
An attempt made by Sony to trademark “Let’s play” has led to a heated debate in the gaming community. Its refusal as well as the specific reasons for its refusal provide valuable implications for trademark registration and brand protection efforts.
Candy Crush Saga is one of the classic games for wasting time while at work. Its publisher’s efforts to secure a trademark for “saga” and “candy” have been detrimental to the competitors’ growth, once again proving the effective contribution of trademark registration towards business success.
There is a myriad of reasons why trademark registration is of a crucial importance for creators of PC games. This article presents a concise summary of 12 key reasons why every creative that opens up the realm of fantasy should think about registering for a trademark.
The use of 3 stripes in the logo of Eleague has been challenged by Adidas, making a case that it leads to confusion and dilution. For several observers, this trademark infringement case represents a substantial stretch in terms of related industries. This article presents a concise overview of the case details, its resolution and implications for trademark strategy.
