Importance of brand protection for IT companies

Insights, key indicators and case studies that inspire developers of tech solutions.

Hero - software industry

Key indicators on the importance of brands

A cross-sectional survey with a representative sample of 10,000 consumers was used to assess the consumers' attitudes towards the extent to which a brand influences their purchase behaviour and their willingness to pay premium prices.

  • 38

    Perceived importance of brand

  • 9

    Willingness to pay premium for brand


January, 20243 minutes read

Stories of our clients: OneMoneyWay

Navigating the complexities of traditional banking services for small businesses can be challenging, involving intricate processes and extended waiting periods for account approval. In response to this issue, OneMoneyWay was established with the goal of providing a faster and more seamless payment experience. In this interview, Oliver Bentzen, the CEO of OneMoneyWay, shares insights on how they make business accounts easy and accessible for SMEs of every type and structure and empower swift market entry.


December, 20235 minutes read

Stories of our clients: Zeeves

"We want to bring people an opportunity to view crypto in different way - more convenient, more understandable." Read the whole story of Zeeves from the perspective of its CFO and HR Lead, Maria Novitskaya, and learn how Trama protects this inspiring brand on its mission to provide an innovative new neobank, which integrates fiat and crypto exchange into a single application.


December, 20235 minutes read

OpenAI's Trademark Strategy: GPT Expansion in China's AI Market

OpenAI, the pioneering force behind the widely acclaimed AI chatbot ChatGPT, is making strategic moves in the realm of trademarks, filing applications for the names "GPT-6" and "GPT-7" in China. This effort by the company, marked with both legal challenges and great market opportunities, signals a proactive step toward securing its intellectual property rights and fortifying the future of its ever-evolving language models.

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October, 20235 minutes read

Elon Musk's X Corp. faces trademark lawsuit from marketing company

Less than three months since Twitter's rebrand, the social media company finds itself entangled in its first trademark dispute with a Florida-based company, X Social Media, over the use of the letter "X" in their respective branding. This case has the potential to establish a precedent for the protection of single-letter trademarks and the resolution of disputes related to them.


August, 20235 minutes read

Trademarks in the Tech Industry: Protecting Software, Apps, and User Interfaces

In today's fast-paced world of evolving technologies, innovation is not only a hallmark of success but also a driving force that shapes industries and transforms societies. Amidst this whirlwind of innovation, trademarks have emerged as a critical tool for businesses, particularly in the realm of software, apps, and user interfaces. In this article, we will delve into the significance of trademarks in the tech industry, exploring how they protect valuable assets, foster brand recognition, and facilitate healthy competition.


July, 20235 minutes read

Twitter's Rebrand to 'X': Challenges faced by Meta and Microsoft trademarks

In the world of trademark registration, single letters often present a unique set of challenges compared to words, phrases, or logos containing the letter. While not impossible, the process demands careful consideration of various factors, primarily centered around distinctiveness, non-functionality, and the potential for confusion with existing trademarks. As Twitter undergoes its transformation into "X", we delve into the intellectual property challenges they may encounter, given the abundance of similar trademarks, and the likelihood of sparking a fresh wave of lawsuits in the ever-evolving world of branding and corporate identity.


July, 20235 minutes read

Stories of our clients: Cequence

In today's fast-paced business landscape, managing processes and documents efficiently is critical to success, yet many organizations find themselves struggling with outdated and cumbersome tools. Recognizing the challenge of transitioning from long-used tools, Cequence offers a more automated, intuitive, and affordable approach to process and document management by integrating seamlessly with the existing day-to-day workflow, ensuring a smooth and painless adoption process. With a comprehensive suite of features, including dynamic dashboards for a holistic overview, MS Word integration for effortless document management, and AI-powered analytics for invaluable insights, Cequence sets the stage for enhanced productivity and success.

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June, 20235 minutes read

JPMorgan's IndexGPT trademark application signals the evolution of AI in the financial industry

The rapid advancement of artificial intelligence (AI) has caused a paradigm shift in various industries, challenging businesses to adapt and leverage this transformative technology. OpenAI's ChatGPT, an AI language model, played a pivotal role in this transformation, propelling companies to explore the potential of generative AI tools. In response to this trend, financial services giant JPMorgan Chase has recently submitted a trademark registration for IndexGPT, positioning itself as a contender in the race to develop a commercial-grade generative AI tool.


June, 20235 minutes read

S10 Entertainment vs Samsung: A Trademark Battle Over the "S10" Mark

In a recent legal case, S10 Entertainment & Media, LLC ("S10 Entertainment") has filed a lawsuit against Samsung Electronics Co., Ltd. and Samsung Electronics America, Inc. (collectively, "Samsung") alleging trademark infringement and unfair competition. The case revolves around the usage of the mark "S10" by both parties and has brought to light important questions regarding trademark ownership and brand recognition. Let's delve into the details of this intriguing legal battle.


June, 20235 minutes read

Apple's mixed reality headset clashes against Huawei's Vision Pro trademark in China

Apple's much-anticipated foray into the world of mixed reality has hit a trademark roadblock in China. The tech giant recently announced its first Mixed Reality headset, the Apple Vision Pro, which is set to launch in the United States next year. However, it appears that Huawei had secured the trademark for "Vision Pro" years ahead of Apple's announcement. As a result, Apple may be forced to consider rebranding its headset for the Chinese market or face potential legal hurdles.

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