
Who owns BLM and MeToo trademarks? Protecting social movements through intellectual property law
Slogans such as Black Lives Matter and MeToo hold an immense amount of power and influence, because of the deeply human stories that they are trying to convey. And there is no shortage of people who would like to profit from these stories. Do trademark principles allow entities associated with movements like Black Lives Matter and MeToo to trademark their slogans so that they can prevent other entities from commercially profiting from using it?